What Data Science Can Do for You
WHEN THE DATA SPEAKS, WE LISTEN
Research & Insights
If you're going to effectively market to the customer segments that are most likely to buy from you, the first step is to figure out who they are and how they spend their time online. Pulling from the vast annals of the internet, we can pinpoint which groups are most engaged with content like yours and use the numbers to help drive strategic decision-making.
Customer Analysis & Segmentation
The Customer Analysis and Segmentation report helps enterprise level companies learn more about the types of consumers they should be strategically targeting. Our data scientists take the findings from market research and create in-depth buyer personas based on your main customer categories. These personas are aimed at solving the customer's needs and pain points to help direct the messaging in a way to entice the target market—giving you more sales leads!
Data & Analytics
Our marketing dashboard is completely custom and measures your overall marketing performance based on a wide variety of indicators. Most of these metrics are concerned with your website, like Google Analytics data. Common measurements include number of site visitors, Click Through Rates, Bounce Rates (how long till they leave your site), number of lead form submissions, and more! These metrics are crucial for creating and shifting marketing tactics.
Call Tracking Report
Maximize the efficacy of your sales funnel tactics by identifying which advertising campaigns truly drive results. Track all inbound communications across any channel, back to your marketing campaigns. Every call, text, and form that you receive on a unique tracking number will be linked to the campaign that inspired it. This gives you the lowdown on which campaign sources are performing, and which ones need tweaked. You also gain valuable insight on your offline interactions through call logs you can listen to in real-time. Are your calls being answered in a timely and professional manner? This can be just as important as receiving a call in the first place.
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WHAT'S UNDER THE HOOD
Data gives us the information we need to maximize your marketing budget to be more competitive. Our team leverages creative ways to pull data from a diverse set of sources to give you a holistic view of how your marketing is performing.
Raw data means nothing to business owners unless they can process what it means in plain English. We perform in-depth analysis and comprehensive reporting of your online data to provide you with informed recommendations to help drive your business growth.
Employing robust data pipelines into our process has allowed our data science team to seamlessly automate processing and storage tasks - allowing us to save time and resources while reducing the risk of human error.
We are able to leverage machine learning and artificial intelligence to forecast predictions and draw insights from massive stores of data. This allows us to give our clients a competitive edge by using forecasting metrics to inform resource allocation and decision making.
Data Science is just the tip of the iceberg.Tell us a little about yourself,
and we'd be happy to tell you more!
Of companies see increased engagement when they use data-driven marketing.
Of marketers say data is their company’s most under-utilized asset.