Strategic Messaging

The first step to your new brand messaging is for us to get to know you. We’ll start with a consultation/discovery meeting where we get to know all about your business and your goals and provide feedback and recommendations for how to position your company. 

With this information, we’ll develop a unique messaging platform which appeals to your target audience and distinguishes you from competitors.

• Persona development
• Customer Issues
• Value Proposition
• Key Messages
• Elevator pitch
• Boilerplate messages (25w, 50w, 150w)

Before we get started, we do some research into your company, your industry, and your customer base using our advanced analytics software that gives us insight into your customer demographics. 

In order to gain an in-depth understanding of your business and the topics we're highlighting, our professional writing staff will get to work on the next step, persona development.

We dive deep into who your “target audience” is, what they’re interested in, and ultimately, what attracts them to a business like yours. Once we create your “buyer persona,” or an exemplification of your ideal customer, we can use this to formulate a messaging strategy that resonates with those who are most likely to buy from you.

All of your materials will have that same tone of voice we developed in the previous steps so your brand comes across in an authoritative, recognizable fashion.