Your Corporate Identity
Your aim needs to be true to get the attention of your target audience. The visual brand is the face of your company, and it needs to be unified with your messaging and overall image of your business. You'll need to make consistent use of your brand colors, logo, and fontface in all of your communications materials.
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Universal brand guidelines allow for creativity within the sphere of brand consistency.
Ensure vendors have proper, high quality files to print brochures and other collateral.
A clear message is essential to establish and maintain a relationship with the customer.
Set expectations with designers and printers right down to the smallest detail.
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Businesses who lack a visual brand:
Your business is either just getting its start or it’s just getting to the point where you recognize a need for a standardized visual brand identity across all media platforms.
Pest control, Lawn care, HVAC Plumbing, Lawn firms
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VISUAL DESIGN BRANDING
Your visual brand needs not only to stand out from the crowd, but it also needs to mesh with your overall company tone and messaging.
VISUAL DESIGN BRANDING FEATURES
Dana is our Senior Designer
Visual identity is made up of the visible images associated with your organization. They are the elements that guide customers and clients to their perceptions of your brand and include elements such as:
- Imagery Styles
- Composition Styles
Getting started on your visual design branding requires that we first get to know about your business and your business goals. Once we know all about you, we’ll put together a creative brief to help flesh out the details of how your brand should be portrayed visually.
In order to give you that perfect branding to match your company, we’ll conduct research about your brand. Your position in the marketplace, your customer demographics, and your unique value and personality are all taken into consideration when branding your business.
With this information, we’ll produce a first draft for you to review, provide feedback, and approve.
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WHAT'S UNDER THE HOOD
We use a variety of platforms to gather data on your different customer segments to help with the right branding.
We can use analytics to discover and analyze customer data for better branding strategy.
Coming in 2021!
Our advanced artificial intelligence software allows us to capture consumer data to help with targeted branding.