BRANDING
Strategic Messaging
Call Your Shots – Hit the Target
Your brand message needs to be more than loud and clear—it needs to hit the target. With proper brand messaging, you won’t be aiming with closed eyes. Your brand message is the foundation of your business, the core of who you are, and what attracts new customers to your business. You may only have one shot—make it count.
KEEP YOUR EYE ON THE TARGET
Bullseye!
You want your brand to stand out. We get it. And we also know how difficult it is for many business owners to craft just the right message. Our expert team uses valuable consumer research and strategic messaging to craft your company's unique selling character and value proposition. This gives you a distinct company voice tailored to you, which will help you hit that bullseye in the form of exposure and sales leads.
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Product Benefits
VALUABLE INSIGHTS
Independent surveys aid us in understanding the mindset of your target audience.
KNOW THY CUSTOMER
Buyer personas help you interpret thoughts, beliefs and pain points of your customers.
STRATEGIC MESSAGING
Learn how to communicate with your customers with a strategic messaging platform.
VALUE PROPOSITION
Crystallize how to convey the inherent value of what you have to offer.
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Businesses who need to find their voice
Your business may be just getting off the ground. Or you may be doing well, but you’d like to take the next step in your marketing journey and have a brand identity created for your business.
Pest control, Lawn care, HVAC Plumbing, Lawn firms
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STRATEGIC MESSAGING
Your brand message needs to sing your praises as it lets your potential customers know that you're the right fit to serve their needs. Take a look at what you get with our brand messaging package below!
STRATEGIC MESSAGING FEATURES
$2500 - $5000
ONE-TIME FEE
Michael payton
Michael is our Copywriter
The first step to your new brand messaging is for us to get to know you. We’ll start with a consultation/discovery meeting where we get to know all about your business and your goals and provide feedback and recommendations for how to position your company.
With this information, we’ll develop a unique messaging platform which appeals to your target audience and distinguishes you from competitors.
• Persona development
• Customer Issues
• Value Proposition
• Key Messages
• Elevator pitch
• Boilerplate messages (25w, 50w, 150w)
Before we get started, we do some research into your company, your industry, and your customer base using our advanced analytics software that gives us insight into your customer demographics.
In order to gain an in-depth understanding of your business and the topics we're highlighting, our professional writing staff will get to work on the next step, persona development.
We dive deep into who your “target audience” is, what they’re interested in, and ultimately, what attracts them to a business like yours. Once we create your “buyer persona,” or an exemplification of your ideal customer, we can use this to formulate a messaging strategy that resonates with those who are most likely to buy from you.
All of your materials will have that same tone of voice we developed in the previous steps so your brand comes across in an authoritative, recognizable fashion.
RESULTS
Performs Well With
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WHAT'S UNDER THE HOOD
We use a variety of platforms to gather data on your different customer segments for creating buyer personas.
We can use analytics to discover and analyze customer data for better messaging strategy.
Coming in 2021!
Our advanced artificial intelligence software allows us to capture consumer data to help with targeted messaging.