BRANDING
BRAND BOOKS
Aim Before Letting the Arrow Fly
If you’re going to hit your target safely and accurately, you’ll need to have a clear picture of where you need to aim. You don’t want to aim too broadly. Even though you might get a hit, it may not be worth many points. In the same way, your brand book needs to send a clear message to your potential customers.
STAY ON BRAND,
Stay on Target
Your brand book is a set of "rules" that explains how your visual brand identity works. You’ll always be on point with your brand with a custom-designed brand book. Your vendors and partners will never be confused about your logo application, color variations, font usage and more. Stay on brand, stay on target!
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Product Benefits
BRAND CONSISTENCY
Universal brand guidelines allow for creativity within the sphere of brand consistency.
MAINTAIN QUALITY
Ensure vendors have proper, high quality files to print brochures and other collateral.
REDUCE CONFUSION
A clear message is essential to establish and maintain a relationship with the customer.
SET EXPECTATIONS
Set expectations with designers and printers right down to the smallest detail.
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Businesses who would like a guide for consistent branding:
Your business is either just getting its start or it’s just getting to the point where you recognize a need for a standardized visual brand identity across all media platforms.
Pest control, Lawn care, HVAC Plumbing, Lawn firms
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BRAND BOOKS
Your brand book is the perfect accompaniment to your company logo. It comprises a carefully concocted strategic vision that ensures your visual brand is perfectly matched with the essence of your business.
BRAND BOOK FEATURES
$899
STARTUP FEE
DANA MILLER
Dana is our Senior Designer
Maintain your visual brand identity with a set of rules that explain how your visual brand identity works. These specific guidelines typically include information such as:
• An overview of your brand's history, vision, personality, and key values
• Logo specifications
• Tagline usage
• Visual design examples of your correct and incorrect logo treatments
• Photography and illustration usage guidelines
• Color palette specifications
• Font and typeface usage
• File format guidelines
In addition, we will provide various file types you will need to reproduce your logo, in a high-resolution format, across a range of different applications, such as billboards, t-shirts, invoices, vehicle wraps and other types of advertising.
Getting started on your brand book requires that we first get to know about your business and your business goals. Once we know all about you, we’ll put together a creative brief to help flesh out the details of how your brand should be portrayed.
In order to give you that perfect branding to match your company, we’ll conduct research about your brand. Your position in the marketplace, your customer demographics, and your unique value and personality are all taken into consideration when branding your business.
With this information, we’ll produce a first draft for you to review, provide feedback, and approve.
RESULTS
Performs Well With
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WHAT'S UNDER THE HOOD
We use a variety of platforms to gather data on your different customer segments to help with the right branding.
We can use analytics to discover and analyze customer data for better branding strategy.
Coming in 2021!
Our advanced artificial intelligence software allows us to capture consumer data to help with targeted branding.