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Getting Slimed: The 5 Most Common Google Ads Campaign Mistakes Multi-Location Businesses Make

A strategic Google Ads campaign can effectively promote your brand and drive more traffic to your website, whether you run a single-location ghost-trapping business in New York or have multiple locations across the globe. However, creating a successful campaign can be challenging, especially if you’re unfamiliar with the best practices and common mistakes to avoid.  […]

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GA4: The Future of Analytics

“I guess you guys aren’t ready for that yet. But your kids are gonna love it.”  —Marty McFly, Back to the Future If you feel unprepared for a futuristic look at gathering and organizing data—you’d better get ready.  Google has announced that the new Google Analytics 4 (GA4) will soon replace Universal Analytics (UA) as

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