5 Benefits of Optimizing your Google Business Profile - Find8 Performance Marketing

5 Benefits of Optimizing your Google Business Profile

You’ve taken your passion and made it happen.

Now, what? It’s time to look at your Google Business Profile to find hidden opportunities to utilize the tool in your favor.

Sure, you’re a maniac on the sales floor. But are you presenting virtually like you never have before? Nothing facilitates the growth of a business more than a fully-optimized Google Business Profile.

In the reputation game, Google is king. It’s the all-powerful judge to impress. Therefore, companies should check their profile regularly and update them as needed.

Your business probably already shows up on Google, but you should still verify your listing and ensure its details are accurate and thorough. This simple step could take you from dancing at Mawby’s to dancing at Shipley Dance Academy.

Your profile modifications will appear soon after you confirm them through your Business Profile. Also, you can add notifications.

Updating your Google Business Profile has hundreds of benefits, but our specialists have chosen the five most important. If your profile needs to be updated, contact Find8.

1. It puts your business on the map.

Like, literally.

When your Google Business Profile is optimized, your business literally shows up on the map. A red pin shows users your exact location, allowing them to find you easily. Even service area providers benefit because their GBP will highlight their particular service area.

So, whether you’re the owner of a steel mill or an exotic dancer traveling to venues all over Pittsburg, having a location or service area showcased next to your name in Google searches gives users an instant look at your location.

Google Maps can drive customers and clients your way while giving you a leg up against the competition. An optimized profile includes images of your business. Google research shows that companies with images get 42% more requests for directions.

So pull on those leg warmers and get ready to perform. After appearing on the map, your business will be grinding.

It’s also simple to add and upload photos on Google Maps. Then, when users search for relevant topics, these photos will automatically appear in your profile. Users feel more comfortable when they know exactly what to expect.

2. It’s your chance to make the bodacious Google 3-stack.

Dance circles around the competition.

The Google 3-stack is the way that Google displays the top results for a local business search. It includes three local businesses found relevant by Google that are close in proximity to the user. It also displays their correlating maps.

There are several reasons to strive for a spot in the top 3. Users trust businesses at the top of the list more than others. The reviews, addresses, and phone numbers of these three lucky businesses are displayed immediately for the searcher—leaving nothing to the imagination.

Earning a spot in the top 3—oh, what a feelin’!

Ranking in Google’s 3-stack takes more than a fully-optimized profile—but it is the first step. Other factors include quality of content, mobile friendliness, user experience, page speed, and reputable links. Set yourself up for success by allowing Find8’s experts to assess and improve your profile and get you closer to that 3-stack position.

3. The visibility you’ll gain is unmatched.

It’s your time to shine.

Google is the largest search platform. Users consult the search engine daily about everything from restaurants to tax consulting services.

You can only gain sufficient visibility by utilizing this tool. Google is visited 89.3 billion times a month and processes over 8.5 billion daily searches.

A company’s online visibility refers to how easily that company or product can be found, and visibility is one of the most crucial aspects of business success. If your ideal audience can’t find you in search engine results, they will choose someone else with more visibility who provides the service you offer.

So, show up to that audition and wow those judges. Begin again, dump water on yourself, whatever. Just don’t miss opportunities for business because you don’t have the appropriate Google Business Profile settings in place.

4. It allows customers and clients to leave reviews.

Want some feedback on your big performance?

Google Business Profile lets clients and customers review your business products or services. It then displays these reviews for the online world to see. Removing these reviews is not usually an option—even if they’re gnarly. Uh, gag me with a spoon.

However, allowing users to see your reviews is worth the embarrassment of a few complaints.

Build users’ trust by compiling a good supply of honest reviews. Reviews on a Google Business Profile let visiting users know that you’re a legitimate business and that others have had positive experiences with your company.

Although reviews are essential, optimizing your Google Business Profile also means replying to each one—positive or negative. First, visitors will seek out your reviews when researching your business. Next, they’ll look for your answers, especially your responses to negative reviewers.

They will want to know how you handled the criticism. Did you ignore it, or did you respond professionally? Users will be interested in your business if they know it’s run by competent management. Remember this. Find8 has processes in place to help our clients manage their reviews.

5. You’re in control of your business’s information.

In a world made of steel, made of stone—it’s good to call the shots.

The best part of Google Business Profile is that it allows you to control the information associated with your business. Maintaining accurate information online keeps your reputation clean while helping users find you easily.

Information that should always be up-to-date includes your hours, website URL, phone number, and location. The location could mean a physical address, service area, or place marker, depending on your business type.

Google uses this information to verify your account. Without verification, your business could fall to the bottom of the search results.

Controlling how your business appears online means maintaining its reputation—and reputation is the goal here. So put on that off-the-shoulder sweatshirt and tease up that perm. Look your best to impress.

Optimize Today

“Can I start again?” -Alex Owens, Flashdance

Analyze your Google Business Profile to ensure you’re reaching your entire potential audience. It’s not too late to start again.

Google’s search results are becoming more and more robust, with answer boxes, related questions, and even results appearing in the suggestion drop-down menu. As a result, the benefits of a Google Business Profile for local businesses are only growing.

Partner with an experienced firm that can seamlessly integrate a solid Google Business Profile into your marketing strategy.

Psst … Interested in finding out what Find8 can do for your Google Business Profile?

Click here.


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