In part 1, we discussed why AdWords is such a useful tool and how to structure your AdWords campaign around your website or a particular group of products or services. We also emphasized the importance of mapping out a campaign in writing so that the whole team is able to visualize the different pieces. In […]
So, you’ve started a business and you’re looking into establishing an AdWords account with Google in order to draw customers and grow your revenue. This is a smart move, seeing as pay-per-click programs like this one work for millions of users worldwide. If you’re a beginner, it can be hard to know where to start.
Background SUPPLY POINTe is a shipping and logistics company with a foundation in pallet sales. They service major geographic areas throughout the United States via a growing franchise system. As a hub of the trucking, freight, and packaging industry, SUPPLY POINTe serves a diverse customer base. Problem After spending an excessive amount of time and
Background SUPPLY POINTe is a shipping and logistics company with a foundation in pallet sales. As a hub of the trucking, freight, and packaging industry, SUPPLY POINTe serves customers nationwide and internationally. Problem Due to a very vague Google Adwords strategy and an aim for clicks instead of conversions, SUPPLY POINTe wasn’t accruing the number