Branding Summary Company branding is essential for running a business. Every company needs a foundational idea of how it will communicate to its audience. Read our blog about archetypes in branding. What Is Brand Messaging? Brand messaging is used to develop and implement a communication pattern. It can go a long way in building a […]
Branding Archetypes—And Why They Work What is an archetype? An archetype is an easily recognizable package into which a brand’s personality fits. If your brand were a person, what would that person be like? Would he or she be the life of the party or someone who is more subdued? An archetype is a figure
Elevate the Hero Company Background DJ Profit founded a pest control company with a much weightier goal than eliminating bugs. He saw the need for a company that openly welcomed former military members onto the team. His vision was to create a place that felt familiar, a brotherhood, where each member of the family always
The Power of a Landing Page A landing page is a powerful tool because it is the designated page your user “lands” on after clicking on your ad. Landing pages have one goal—to generate a conversion or lead. A conversion is a commitment from a user, like filling out a form with their information or
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