In January 2023, Find8 published a blog on the importance of ADA compliance for business websites. At that time, we recommended that every client implement an ADA Compliance widget to avoid possible ramifications. Since then, a client who chose not to take our recommendation was the target of a lawsuit. And so, we’re urging our […]
A strategic Google Ads campaign can effectively promote your brand and drive more traffic to your website, whether you run a single-location ghost-trapping business in New York or have multiple locations across the globe. However, creating a successful campaign can be challenging, especially if you’re unfamiliar with the best practices and common mistakes to avoid.
“I guess you guys aren’t ready for that yet. But your kids are gonna love it.” —Marty McFly, Back to the Future If you feel unprepared for a futuristic look at gathering and organizing data—you’d better get ready. Google has announced that the new Google Analytics 4 (GA4) will soon replace Universal Analytics (UA) as
You’ve taken your passion and made it happen. Now, what? It’s time to look at your Google Business Profile to find hidden opportunities to utilize the tool in your favor. Sure, you’re a maniac on the sales floor. But are you presenting virtually like you never have before? Nothing facilitates the growth of a business
What’s SEO? SEO, or search engine optimization, is priming a website’s configuration, content, and relevance to make it more easily findable for consumers using search engines like Google. Our Find8 SEO experts are data nerds who welcome the challenge of helping clients move up in Google rankings. But, according to them, user intent is one essential
What is ADA Compliance? Is your website ADA compliant? ADA stands for the Americans with Disabilities Act. This civil law mandates inclusion, especially for those with disabilities, in public spaces. Any place open to the general population must make appropriate accommodations for those with a disability. This includes stores, restaurants, schools, libraries, and public transportation.
Branding Summary Company branding is essential for running a business. Every company needs a foundational idea of how it will communicate to its audience. Read our blog about archetypes in branding. What Is Brand Messaging? Brand messaging is used to develop and implement a communication pattern. It can go a long way in building a
Branding Archetypes—And Why They Work What is an archetype? An archetype is an easily recognizable package into which a brand’s personality fits. If your brand were a person, what would that person be like? Would he or she be the life of the party or someone who is more subdued? An archetype is a figure
The Power of a Landing Page A landing page is a powerful tool because it is the designated page your user “lands” on after clicking on your ad. Landing pages have one goal—to generate a conversion or lead. A conversion is a commitment from a user, like filling out a form with their information or
Programmatic advertising is everywhere in the digital ad world, with many companies relying on it to buy and sell the bulk of their ads. Unfortunately, this convenience comes at a price, as programmatic ad fraud has emerged as one of the most serious issues in digital advertising today. According to fraud detection company Forensiq, programmatic