In part 1, we discussed why AdWords is such a useful tool and how to structure your AdWords campaign around your website or a particular group of products or services. We also emphasized the importance of mapping out a campaign in writing so that the whole team is able to visualize the different pieces. In […]
So, you’ve started a business and you’re looking into establishing an AdWords account with Google in order to draw customers and grow your revenue. This is a smart move, seeing as pay-per-click programs like this one work for millions of users worldwide. If you’re a beginner, it can be hard to know where to start.
Background SUPPLY POINTe is a shipping and logistics company with a foundation in pallet sales. As a hub of the trucking, freight, and packaging industry, SUPPLY POINTe serves customers nationwide and internationally. Problem Due to a very vague Google Adwords strategy and an aim for clicks instead of conversions, SUPPLY POINTe wasn’t accruing the number
Architecting the Proper Google AdWords Campaign to Increase ROI Read More »
Find8 recently had a client approach us needing assistance with digital advertising. As an adult day service, their mission is to provide cognitive and physical stimulus to adults regardless of age, condition, or corporeal capabilities, to elderly individuals within their city. Find8 analyzed their needs, and quickly found the problem… The Problem Though this adult