In January 2023, Find8 published a blog on the importance of ADA compliance for business websites. At that time, we recommended that every client implement an ADA Compliance widget to avoid possible ramifications. Since then, a client who chose not to take our recommendation was the target of a lawsuit. And so, we’re urging our […]
ADA Compliance: From Sound Recommendation to Grave Warning Read More »
Branding Summary Company branding is essential for running a business. Every company needs a foundational idea of how it will communicate to its audience. Read our blog about archetypes in branding. What Is Brand Messaging? Brand messaging is used to develop and implement a communication pattern. It can go a long way in building a
Branding Archetypes—And Why They Work What is an archetype? An archetype is an easily recognizable package into which a brand’s personality fits. If your brand were a person, what would that person be like? Would he or she be the life of the party or someone who is more subdued? An archetype is a figure
Elevate the Hero Company Background DJ Profit founded a pest control company with a much weightier goal than eliminating bugs. He saw the need for a company that openly welcomed former military members onto the team. His vision was to create a place that felt familiar, a brotherhood, where each member of the family always
The Power of a Landing Page A landing page is a powerful tool because it is the designated page your user “lands” on after clicking on your ad. Landing pages have one goal—to generate a conversion or lead. A conversion is a commitment from a user, like filling out a form with their information or
How to Create an AdWords Landing Page That Converts Read More »
In part 1, we discussed why AdWords is such a useful tool and how to structure your AdWords campaign around your website or a particular group of products or services. We also emphasized the importance of mapping out a campaign in writing so that the whole team is able to visualize the different pieces. In
So, you’ve started a business and you’re looking into establishing an AdWords account with Google in order to draw customers and grow your revenue. This is a smart move, seeing as pay-per-click programs like this one work for millions of users worldwide. If you’re a beginner, it can be hard to know where to start.
Background SUPPLY POINTe is a shipping and logistics company with a foundation in pallet sales. As a hub of the trucking, freight, and packaging industry, SUPPLY POINTe serves customers nationwide and internationally. Problem Due to a very vague Google Adwords strategy and an aim for clicks instead of conversions, SUPPLY POINTe wasn’t accruing the number
Architecting the Proper Google AdWords Campaign to Increase ROI Read More »
Online advertising fraud has been on the rise over the past few years, becoming the scourge of advertising campaigns across the globe. But most business owners aren’t sure what it is or how to spot it. This creates a huge problem, as you can no longer measure how effective your online advertising campaigns are, ultimately
Find8 recently had a client approach us needing assistance with digital advertising. As an adult day service, their mission is to provide cognitive and physical stimulus to adults regardless of age, condition, or corporeal capabilities, to elderly individuals within their city. Find8 analyzed their needs, and quickly found the problem… The Problem Though this adult